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Every year, Select Design, a local branding/design company, has a Christmas party for its clients. It’s considered a pretty big deal. Each year there is a new theme. Last year I think they rebranded the Twinkie… (I was there. I saw the Twinkies, but I can’t remember what the actual concept was).
This year the party has to do with the Winter Olympics and “the Nordic Egg Toss,” a fictitious sport that some fictitious locals supposedly tried to get entered into the Lake Placid Olympics of 1980. This concept is just random and weird enough to really appeal to me. I like the idea of some burly, backwoods Nordic redneck-types, decked out in plaid and corduroys, tossing eggs back and forth. In my mind, they take it very seriously and put real muscle into it (like some guys do football or rugby). Maybe they decide to get spandex uniforms, making it utterly silly in a Sacha Baron Cohen sorta way. Yes, this idea appeals to me a lot…
(This photograph was taken by Sandra and can be seen on Flickr). |
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